KURZ Green by Nature
Bringing clarity to the recyclability of foil and Kurz's impressive sector-leading innovation in the field of sustainability.
We worked closely with the team at Kurz to understand the ins and outs of their sustainability programme. The main objective of this booklet was to digest a large amount of complex information into something bite size, readable and appealing to the design community.
For consistency, we continued to use the rectangle motif created for the Kurz Swatches, however we reinterpreted the shape on each page so that it echoed the text content on the spread. We also included a tip-in which helped to show how hot foil stamping works and what the waste looks like.
Gloss yellow foil applied to Gmund Bio Cycle with singer sewn spine.
PET layer showing hot foil process and subsequent waste area.