Grid
A full brand and digital overhaul for this dynamic London-based architect.
Sectors
Disciplines
Year
- 2023
Grid are an architectural practice working on large-scale projects throughout the country, with a particular focus on buy-to-rent schemes. Their name is an ode to the rigorous approach to their work, and for us was a visual gift that gave us a very clear steer for how the identity could be developed. The project started with a series of interviews with members of the team and a handful of key clients to help us form a complete picture of the practice, i.e. what is it that makes Grid, Grid. One of the key notes from this exercise was the harmony between rigorous, meticulous methods and designing around the context of a space.
Coupling the learnings from our strategy with the gift of their name, we created a marque that has a subtle nod to the ideas of space and grids. The perfectly square leg of the 'G' in Grid stands alone, allowing the viewer to fill in the gaps themselves. The accompanying identity was underpinned by a rigorous grid, which is used playfully to offset content in a way that allows the viewer to understand the nature of the grid holding each piece together. The website we created took key notes from the brand identity, championing moving image which we commissioned and directed.
5 Belvedere Gardens, a mixed-use development located in Waterloo, London.
To form a complete picture of the practice, our creative process was informed by a series of interviews.
The practice name was a visual gift that gave a very clear steer for how the identity could be developed.
Their name is was a visual gift that gave a very clear steer for how the identity could be developed.
The dynamic website allows for project case studies alongside longer form thought leadership pieces.
The dynamic website allows for project case studies alongside longer form thought leadership pieces.
The logotype informs the entire identity system across every touchpoint in both print and digital.
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Die-cut project portfolio sleeve, allowing for different project case study cards to be inserted bespoke per client.
Portraiture art direction, two poses for each team member injected a sense of personality. Photography by Tian Khee Siong.
Portraiture art direction, two poses for each team member injected a sense of personality. Photography by Tian Khee Siong.
Studio reportage art direction gives a sense of the culture and working environment when presented online.